![]() ![]() Therefore, sometimes a distinction is made between keywords and key phrases, although in this article we will use “keyword” to refer to both. Sometimes these searches are composed using a single word, but more often they combine several words or even form a complete phrase. ![]() Keywords are the terms that users enter in the search bar on search engine websites, like Google think of them as the "questions" that the search engine has to answer, although they do not necessarily have to be questions. We’ll explain what it is, how to apply it to your brand, and what tools you can use. Keyword research is a fundamental step of any SEO strategy or PPC campaign.
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